Small Business Marketing; Abstract Philosophical Discussion

Our bodies work like our small businesses. They work best by word of mouth, networks, referrals, etc. The Internet also works this way to serve the most good thru networks, portals and referral links; of course the Internet could work better, but all in all we are well served by using such systems and we are most hurt when those systems are used against us. For instance a virus in the blood stream, an International Terrorist in an airliner, a drug dealer in your neighborhood or a computer virus which worms its way through your system doing its dirty deeds like the evil doers or an evolving organic virus on our bio-systems.

Viruses are opportunistic, so are International Terrorists. This is their system of distribution to procreate and live. A virus in a computer can be a living growing event. So can a brand name or business expanding a market base. We are not comparing the damage caused by a virus or condemning either distribution methodology, one is evolved, while your small business is relatively young in that regard. We need to study what works if we want to win. We can learn a lot by studying these things.

It is a much better system to look at the successes of nature and what works and why. Viruses with their fast evolution work like a small company with fast market innovation, implementation and evolution (revolution). For instance read about "Rules for Revolutionaries" and Prescription for the Future; and .Com to .Profit and Business is Combat; and "Blown to Bits;" or "500 Year Delta" As we have seen the exploits of those companies, which mimic nature in the regard of small teams, companies like Franchises. Just reading a few of these books ought to teach you a thing or two about special teams, regional variations and specific markets and personalities if you will of the local attitude. Recommended reading would be "Franchising For Dummies" and "Start Small and Finish Big" or "Franchising 101", etc.

If you want to win in your business you must study those things, which work anywhere you can find them, leave no stone unturned, you will find the secrets everywhere. Think about it.

"Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs

Who is Your Perfect Client

When I started my coaching practice I believed that I... Read More

Making a Hit with Your Marketing Campaign

Considered a vital link in a show's promotional plan, direct... Read More

Using Business Cards as Invitations

Business card size works well for invitations to special events.What... Read More

How You Can Make Money From Competitors Easy

Are you market products and services using PPCs? PPC Advertising... Read More

The Value of a Customer

The Driver of All Marketing EffortsYou need to determine what... Read More

Most Wanted Response... How To Make It Work

"When I walked into the grocery store last Saturday, I... Read More

Communication Breakdown - Dont Let It Happen To You

Do you have Communication breakdown?How are you communicating with your... Read More

SMS for the Estate Agent - Targeted Marketing Tool, or Legal Minefield?

Imagine having at your disposal a means to immediately inform... Read More

How To Recover Your Almost Customers

You'll always need to find new prospects for your business.... Read More

Online Communities - A Marketers Wildest Dream and Worst Nightmare!

Online Communities are all over the Internet and attract lots... Read More

Increase Repeat Business and Referrals with Direct Mail

So you have been writing mortgages like crazy now for... Read More

How To Achieve Success With Your Own Money Making Newsletter

Writing and publishing a successful newsletter is perhaps the most... Read More

The Marshall Plan -- Or, Customer Aftercare: How To Spend Less & Sell More

My wife likes to shop at the local Safeway. Is... Read More

10 Essential Criteria For Choosing Your Target Market

A specific group of people you will focus on selling... Read More

Identify The Ideal Target Audience With These 5 Tips

Narrowing your focus to one primary group of people is... Read More

Mark Twain?s Great Marketing Idea

To tell you the truth (and about 53% of this... Read More

Buzz Word

Offline, it's called word-of-mouth advertising. Online, it's known as viral... Read More

Design Does Matter

The idea that good design can improve how people perceive... Read More

Good News Travels Fast

This newsletter is full of opportunities staring you in the... Read More

10 steps to promote your business

1) Word of mouth is the most cost-effective, powerful form... Read More