|
|
|
|
|
|
|
|
|
|
|
Are you running ads and marketing with tag lines that send people to your website? Then you're missing the point of internet marketing and losing out on your best money making opportunity.
First a little history. The guys who started internet marketing were all either successful direct marketers or people who learned from successful direct marketers. Direct marketing is marketing through the mail, catalogs, infomercials, etc.
Ask any direct marketer or any internet marketer who has gotten REAL results what the most important part of marketing is. They will ALL tell you it's the list, the list, the list. In internet marketing this means YOUR opt-in e-mail list for your ezine or newsletter.
The larger your list grows, the more targeted customers you have to market to for the rest of your life. If you're not building a list then you're wasting your time trying to market on the internet. The BIG PICTURE is more than one sale to one customer.
The ONLY purpose of an EFFECTIVE (money making) website is to capture e-mail addresses of targeted people who are interested in what you are selling. Why? Because most first time visitors to a site DO NOT BUY. Because you want customers for life, not customers for one sale and then bye-bye.
If you want to create good customers you have to earn their business. The only way to earn it is to follow up with them, let them get to know you and give them VALUABLE information for free. People buy from people and businesses they trust and trust can't be created from a one time visit.
You have to brand yourself just like The Gap, Coca-Cola, and Nike. When you buy their products you know what you're going to get. By the way, how many people do you know who only bought one coke or shopped at the Gap once and never went back?
Your newsletter sent to YOUR opt-in e-mail list is the way you get people to come back. It's how people get to know what you're about and whether they should buy from you. Of course you better not sell them crap even once or they'll be gone, but we're just talking about how to get them to the point of buying for the first time.
Instead of sending people to your website you should be sending them to an e-mail autoresponder. On the autoresponder you should write either a note about your newsletter or your site or both along with a link to your site. Even if your site is primarily set up to capture e-mails this will increase the amount of subscribers to your list much faster.
This way you have captured their e-mail for sure before they go to your site. Since your list is opt-in it means that if they don't want to be on it they can always click an unsubscribe link to get off.
If you want to increase your profits in the long run you need to focus on building your list. Don't be misled by thinking that you start an online business and go out and make a ton of money the first month. You can, but most people don't.
The internet marketing millionaires of today have well over 50,000 people on their lists. Lists they built over time and make more money from every time they send an offer.
You can do it too...if you stop sending people directly to your site.
© Red To Greene, Inc. All Rights Reserved.
About The Author
Sopan Greene, M.A. is a marketing & life coach & editor of the Net Profits newsletter. Get 2 FREE eBooks & a FREE report: "Million Dollar Emails","How To Start Your Own Traffic Virus" & "The 13 Deadly Internet Marketing Mistakes Almost Every Business Is Making..." mailto:webmaster87-5956@autocontactor.com
I have a special new email address. It's in addition... Read More
Advantages of the free mailing listsThe free newsletters are a... Read More
Email Marketing 2005?Do's & Don'ts1. Make sure all your email... Read More
I get e-mails all the time from people on my... Read More
Opt in email marketing is no different than normal direct... Read More
Further to my previous issues this subject continues ? as... Read More
When using an email marketing tool such as Adestra's Message... Read More
The importance of building an opt-in list over spamming (a.k.a.,... Read More
A responsive opt in list is an unbelievably powerful money-maker... Read More
Which email format is more effective to use, Text or... Read More
Imagine going to bed and waking up in the morning... Read More
1. Collect leads with your autoresponder. You will get an... Read More
As an Online Home Based busy owner you will reach... Read More
Here are 22 simple but highly effective methods to build... Read More
Tired of silly old email enquiries? Say hello to autoresponders!If... Read More
Things just got a lot hotter in the hyper-competitive world... Read More
How to use the latest e-messaging strategies to increase profits.Many... Read More
A term that confuses just about everyone is "autoresponder". When... Read More
It is just amazing. Power right at your fingertips. It... Read More
Let me ask you a question, "What is the most... Read More
Consider if you will the resources, the time and the... Read More
Successful online business can't be led without email marketing. Many... Read More
Do you publish an e-zine or newsletter? If you answer... Read More
I got my first email account way... Read More
Everyone at some point in their Internet experience has received... Read More
Tis the season to leverage customer interest data for successful... Read More
If you're in business and use email, you've likely learned... Read More
Introduction Shrewd marketers devote a great amount of attention to... Read More
So much depends on choosing the correct mark of punctuation... Read More
Email - today's preferred business communication tool - provides you... Read More
If you design kitchens, is another kitchen designer your competition?... Read More
If you are really interested in conducting a successful, effective... Read More
If you've reached the point of exhaustion trying to keep... Read More
First make sure that the people you are sending your... Read More
Would you be interested in getting 10 times better results... Read More
Every day, I receive at least 300 emails. I will... Read More
Do you read all your Ezines? Or do you file... Read More
To build and maintain your opt-in list requires constant attention.As... Read More
Before you start an e-mail marketing campaign it is important... Read More
An opt-in e-newsletter is one of the most effective marketing... Read More
Email Marketing Email Marketing |
Zeytin | News - Magazine | Cinema - Video |